Coupon Booklet
Coming Soon To The Ft Lauderdale Area

Our coupon booklet provides an inexpensive vehicle to get your coupon directly into the hands of your customers. The costs of designing, printing, and mailing the booklet are divided up among the number of businesses in the booklet. So you only pay a fraction of the cost. Our booklets are very convenient to use. The coupons do not have to be cut out with scissors and the booklet can easily fit in a woman's purse or in the glove compartment of a car. Individual coupons easily fit into a wallet. For less than $.03 per coupon, we design, print, and mail your coupons to 10,000 of your customers each month.

You may place your coupon either on the just the front of a page or for an extra fee, on the front and back of the page. Or for a lower price, you may place a non coupon ad on the back of a page only.

Businesses have had great success with our coupon booklets. The response you get depends on several factors such as how good your coupon discount is, what type of business you have, the popularity of your business, etc.

Businesses report a response rate of from .25% to 2% or more. Since we mail 10,000 booklets, that is a response rate of 25 to 200 coupons or more which your customers will use. Big ticket items will have a lower response rate while small ticket items usually have a high response rate.

Not only will you get new customers who never even knew your business existed, but your past customers will be much more likely to return if they have a coupon which can save them money. Coupons are a great way to get repeat business on a constant basis.

With any coupon, the bigger the discount the better the response will be so try to determine what the biggest discount you can afford will be. However, be sure that you can still make a profit on the coupon. You need to estimate what the response will be and factor in what it's costing you for the coupon. For example, if you think your response rate will be .25% you will need to make a minimum of $10.00 from each coupon to make back the cost of the coupon.

You also have to factor in the future profit you'll make if you get a new customer who keeps returning in the future. For example, let's say you are a dentist and you offer a free cleaning on your coupon. Let's say you only get one new patient and all he does is get the free cleaning. You've lost money initially on the coupon. But six months later, he returns and needs a root canal. Then a few months later he needs a crown. Over the next 5yrs, you make thousands of dollars from just that one new patient. It might have been worth it to have a better offer on the coupon for an even bigger offer such as a free filling on your coupon or $100 off or something. Then maybe you'd get 25 new patients. You'll lose money at first, but in the long run over 5 or 10 years, you'll make tens of thousands.

Also, new customers may refer other customers. You may not even know where those other customers are coming from. Let's say you own a restaurant and you get only 10 new customers from the coupon. You offer a two for one meal and you only make $10 on each customer. Maybe you lose money initially. But those customers like the food and they each tell 2 more customers about the food and the coupon. Now you have 20 more customers and you make a nice profit. Then those 20 new customers refer others. If you keep sending the coupons and keep them on the internet, you will get a constant supply of new and repeat customers.